A short while back I was playing around on the internet when I decided to sell some model trains I had on Ebay.  When I put the trains online, I noticed there were many other people selling the same trains I was selling.? With great interest I looked at these other sellers and began comparing how my items sold against their items.

I have to admit, I was doing things on the cheap. I put up only 3, maybe 4 pictures where others had 10 or 12.  A lot of the sellers had a buy now button, I didn’t.  Many had great feedback from customers, I had none to start with.

Most of the trains I sold as individual pieces.  As the weeks progressed I began to get feedback from customers and surprisingly, the prices I was selling at were often higher than other, seemingly more experienced sellers.  They certainly had more pictures and feedback than I did, yet I had higher bids.

When it was all over, I ended up with 100% positive feedback and a nice chunk of money.  The key to my succes was in the customer feedback.  Only a few things were important and believe it or not, price was not one of them.

Here is what the customers wanted. 

• The number one factor was that the item bought was as described in my online description.  I told them exactly what they were getting.  I told the truth.
• The second factor was that the items were packed beautifully and securely (thanks to my girlfriend). 
• Third was prompt delivery.  That’s understandable.
• The last item mentioned by many was that we were nice people to deal with.

Which just goes to show, even online, people want to deal with a personality and a nice one at that.  You can take that to the bank.

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Technorati Tags: ebay, selling on ebay

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This entry was posted on Monday, June 22nd, 2009 at 9:49 am and is filed under How to be a Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.